Overview
SEO is the backbone of digital visibility. I've mastered on-page, off-page, and technical SEO through the FLM AI-Powered Digital Marketing Course, learning how to optimise websites for both users and search engines. My approach combines data-driven keyword research with ethical, white-hat techniques that deliver sustainable rankings.
From meta tags to technical audits, I understand every layer of SEO and how to align it with broader marketing goals.
Key Areas of Expertise
Keyword Research
Identifying high-volume, low-competition keywords with strong purchase intent using tools like SEMrush and Ahrefs.
On-Page SEO
Optimising meta titles, descriptions, headings, content structure, internal linking, and image alt text for target keywords.
Technical SEO
Site speed optimisation, mobile-first indexing, XML sitemaps, robots.txt, canonical tags, and structured data markup.
Off-Page SEO
Quality link building, guest posting, digital PR, and brand mentions to build domain authority and trust.
FLM Course Connection
Module 2 of the FLM program — SEO & Local SEO Mastery — provided deep, practical training on every aspect of search optimisation, including hands-on projects with real websites and Google Search Console.