Overview
Local SEO is essential for businesses that serve specific geographic areas. Through the FLM AI-Powered Digital Marketing Course, I've gained hands-on expertise in optimising Google Business Profiles, building local citations, and managing online reviews to boost local pack rankings.
I understand the nuances of local search algorithms and know exactly how to help businesses appear when potential customers search for services in their area.
Key Areas of Expertise
Google Business Profile
Complete GBP setup, verification, optimisation, and regular updates with posts, offers, and Q&A management.
Local Citations
Building and maintaining consistent NAP (Name, Address, Phone) across all major directories and platforms.
Review Management
Strategies for generating positive reviews, responding professionally, and maintaining a strong online reputation.
Local Link Building
Earning backlinks from local businesses, chambers of commerce, and community organisations to boost local authority.
FLM Course Connection
Module 2 — SEO & Local SEO Mastery — dedicated significant time to local search tactics, including real-world GBP optimisation exercises and local citation audits.