Overview
Performance marketing is where creativity meets data. The FLM AI-Powered Digital Marketing Course gave me a deep understanding of paid advertising platforms, campaign optimisation, and the analytics needed to measure and improve performance continuously.
I build campaigns that are meticulously targeted, constantly tested, and relentlessly optimised — ensuring every marketing rupee works as hard as possible to deliver results.
Key Areas of Expertise
Google Ads
Search, Display, Shopping, and Performance Max campaigns with keyword optimisation, ad extensions, and bid management.
Social Ads
Facebook, Instagram, and LinkedIn advertising with precise audience targeting, creative testing, and budget allocation.
Retargeting
Strategic retargeting campaigns that re-engage website visitors and move them through the conversion funnel.
ROAS Optimisation
Continuous bid optimisation, audience refinement, and ad creative updates to maximise return on ad spend.
FLM Course Connection
Module 6 — Analytics, Lead Gen & Performance — included comprehensive training on Google Ads, social media advertising, retargeting strategies, and performance measurement frameworks.