Overview
Data is the most valuable asset in a marketer's toolkit. Through the FLM AI-Powered Digital Marketing Course, I built strong analytical skills — from setting up Google Analytics 4 and Search Console to creating custom dashboards that provide actionable insights at a glance.
I believe in measuring what matters. Every campaign I run is backed by data, tracked with precision, and optimised based on real performance metrics — never guesswork.
Key Areas of Expertise
Google Analytics 4
Setting up GA4 properties, events, conversions, audiences, and custom reports for comprehensive traffic analysis.
Google Search Console
Monitoring search performance, indexing status, Core Web Vitals, and identifying optimisation opportunities.
Heatmaps & Behaviour
Using Hotjar and Crazy Egg to visualise user behaviour, identify drop-off points, and improve UX/CRO.
Custom Dashboards
Building real-time dashboards in Google Data Studio / Looker to track KPIs and report performance clearly.
FLM Course Connection
Module 6 — Analytics, Lead Gen & Performance — covered GA4, GSC, conversion tracking, funnel analysis, and data-driven decision making with practical exercises using real analytics data.